首页 平价商店价格 农贸市场价格 凌家塘价格 菜篮子指数 凌家塘指数 常州价格通
 
    您的当前位置: 首页 > 市场动态 > 正文
冷饮销售渐热 部分品类价格上涨
发布日期: 2022/6/23 10:54:46
 
 
<P style='FONT-SIZE: 16px; FONT-FAMILY: "Microsoft Yahei", "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); PADDING-BOTTOM: 0px; FONT-STYLE: normal; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 16px 0px; ORPHANS: 2; WIDOWS: 2; LETTER-SPACING: normal; PADDING-RIGHT: 0px; TEXT-INDENT: 2em; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial'>夏至已至,一年中最热的时节就要到来,面对连日的闷热天气,不少市民对冷饮的需求大大增加。入夏以来,冷饮相关话题频频引起网友热议。据市场监测调查显示,今年冷饮市场上中高端品牌依旧占据了“半壁江山”,各品牌纷纷推出新品,部分品类价格上涨。</P> <P style='FONT-SIZE: 16px; FONT-FAMILY: "Microsoft Yahei", "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); PADDING-BOTTOM: 0px; FONT-STYLE: normal; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 16px 0px; ORPHANS: 2; WIDOWS: 2; LETTER-SPACING: normal; PADDING-RIGHT: 0px; TEXT-INDENT: 2em; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial'><STRONG style="FONT-WEIGHT: bold">新品繁多 口味实现更多差异化</STRONG></P> <P style='FONT-SIZE: 16px; FONT-FAMILY: "Microsoft Yahei", "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); PADDING-BOTTOM: 0px; FONT-STYLE: normal; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 16px 0px; ORPHANS: 2; WIDOWS: 2; LETTER-SPACING: normal; PADDING-RIGHT: 0px; TEXT-INDENT: 2em; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial'>市区一家冷饮批发店内,各类品牌的雪糕琳琅满目,各品牌纷纷推出多款新品。伊利、蒙牛作为国内头部冰淇淋品牌,口味实现更多差异化,如伊利主推产品巧乐兹今年推出了经典巧丝绒等新口味。国际品牌联合利华旗下梦龙今年也推出梦龙浓郁黑巧克力“高级黑”等三款新品。和路雪千层雪新出了白桃口味,可爱多则新出了玫瑰花系列等等。新晋品牌钟薛高也推出番石榴、海盐味等新品。</P> <P style='FONT-SIZE: 16px; FONT-FAMILY: "Microsoft Yahei", "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); PADDING-BOTTOM: 0px; FONT-STYLE: normal; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 16px 0px; ORPHANS: 2; WIDOWS: 2; LETTER-SPACING: normal; PADDING-RIGHT: 0px; TEXT-INDENT: 2em; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial'><STRONG style="FONT-WEIGHT: bold">部分品类价格上涨</STRONG></P> <P style='FONT-SIZE: 16px; FONT-FAMILY: "Microsoft Yahei", "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); PADDING-BOTTOM: 0px; FONT-STYLE: normal; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 16px 0px; ORPHANS: 2; WIDOWS: 2; LETTER-SPACING: normal; PADDING-RIGHT: 0px; TEXT-INDENT: 2em; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial'>据市区一家冷饮批发店老板介绍,今年大部分冷饮品类价格稳定,如巧乐兹经典口味批发价3.5元一支,伊利苦咖啡2.5元一支,和往年一致。但部分品牌品类价格有所上涨,如东北大板全线产品都上涨了5毛钱,后起之秀索菲亚威化牛奶冰淇淋批发价从4.5元涨到了6元。“索菲亚这款涨得比较多,超市里现在一般都要卖到10块钱了。”该冷饮批发店老板表示。</P> <P style='FONT-SIZE: 16px; FONT-FAMILY: "Microsoft Yahei", "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); PADDING-BOTTOM: 0px; FONT-STYLE: normal; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 16px 0px; ORPHANS: 2; WIDOWS: 2; LETTER-SPACING: normal; PADDING-RIGHT: 0px; TEXT-INDENT: 2em; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial'>雪糕的制作工艺不断进步,牛奶、淡奶油等原材料成本也在不断上涨,这也是导致部分冷饮品类价格上涨的主要原因。</P> <P style='FONT-SIZE: 16px; FONT-FAMILY: "Microsoft Yahei", "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); PADDING-BOTTOM: 0px; FONT-STYLE: normal; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 16px 0px; ORPHANS: 2; WIDOWS: 2; LETTER-SPACING: normal; PADDING-RIGHT: 0px; TEXT-INDENT: 2em; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial'><STRONG style="FONT-WEIGHT: bold">中高端品类占据市场“半壁江山”</STRONG></P> <P style='FONT-SIZE: 16px; FONT-FAMILY: "Microsoft Yahei", "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); PADDING-BOTTOM: 0px; FONT-STYLE: normal; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 16px 0px; ORPHANS: 2; WIDOWS: 2; LETTER-SPACING: normal; PADDING-RIGHT: 0px; TEXT-INDENT: 2em; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial'>不少市民朋友反映,现在在冰柜里随便拿起一支雪糕都很贵,尤其是自己不太熟悉的品牌和包装,多半不便宜。</P> <P style='FONT-SIZE: 16px; FONT-FAMILY: "Microsoft Yahei", "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); PADDING-BOTTOM: 0px; FONT-STYLE: normal; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 16px 0px; ORPHANS: 2; WIDOWS: 2; LETTER-SPACING: normal; PADDING-RIGHT: 0px; TEXT-INDENT: 2em; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial'>“我那天在超市冷柜看到德芙出的一款冰淇淋,想着最多也就8块钱左右,谁知道一结账竟然要18块,把我吓到了。”市民王女士表示。</P> <P style='FONT-SIZE: 16px; FONT-FAMILY: "Microsoft Yahei", "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); PADDING-BOTTOM: 0px; FONT-STYLE: normal; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 16px 0px; ORPHANS: 2; WIDOWS: 2; LETTER-SPACING: normal; PADDING-RIGHT: 0px; TEXT-INDENT: 2em; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial'>近年来,各大雪糕品牌争相布局高端产品。雪糕的季节属性决定了它的低频消费特征,传统的薄利多销之路比较难走。于是,通过产品设计、包装到原材料的升级,再到猎奇口味的开发、品牌联名等手段,雪糕厂商纷纷提升产品价值,市面上雪糕的价格自然也水涨船高。</P> <P style='FONT-SIZE: 16px; FONT-FAMILY: "Microsoft Yahei", "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); PADDING-BOTTOM: 0px; FONT-STYLE: normal; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 16px 0px; ORPHANS: 2; WIDOWS: 2; LETTER-SPACING: normal; PADDING-RIGHT: 0px; TEXT-INDENT: 2em; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial'>“我能接受雪糕品牌用好材料做好产品,以及适当地提高价格,但是现在动辄十几块一支的雪糕我们老百姓也真的不太吃得起。”市民张先生查看过一些贵价雪糕的配料表,认为部分产品确实溢价严重。</P> <P style='FONT-SIZE: 16px; FONT-FAMILY: "Microsoft Yahei", "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); PADDING-BOTTOM: 0px; FONT-STYLE: normal; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 16px 0px; ORPHANS: 2; WIDOWS: 2; LETTER-SPACING: normal; PADDING-RIGHT: 0px; TEXT-INDENT: 2em; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial'>“我也偶尔吃过一些贵的雪糕,但最后发现自己最爱的还是传统的品类,价格都不到5块钱,比如伊利的巧乐兹和蒙牛的随便等等。”市民杨女士表示。</P> <P style='FONT-SIZE: 16px; FONT-FAMILY: "Microsoft Yahei", "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); PADDING-BOTTOM: 0px; FONT-STYLE: normal; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 16px 0px; ORPHANS: 2; WIDOWS: 2; LETTER-SPACING: normal; PADDING-RIGHT: 0px; TEXT-INDENT: 2em; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial'>数据显示,中国冰淇淋的人均年消费量约为3.5升,与欧美国家6升至8升的人均年消费量相比,还有很大潜力可挖。简而言之,中国的雪糕市场前景依旧广阔。专业人士认为,像现在这样中高端雪糕市场占比不断扩大的趋势或将还会延续,但一味为了追求贵价而推出创新产品的做法并不可取,把控好品质,将更多精力放在提升产品核心竞争力和满足消费者需求上,才是各大雪糕品牌能长期赢得消费者青睐的唯一途径。</P>
你是本站的第 32411位访客!
Copyright @ 2012 All rights reserved. 常州市价格学会
苏ICP备08007401号
联系电话:0519-85683228 邮编:213003 地址:常州市行政中心(龙城大道1280号)1号楼A座8楼